What Is On-Page SEO? How to Do On-Page Optimization in 2025

Remember to incorporate synonyms and LSI keywords to rank the page for even more keywords. I’ve just released a free tool that uses Claude’s AI to analyze your content against Google’s actual human quality rater guidelines. These four tools will do everything you need to ensure that your content is perfectly optimised for Google. The bottom line is that if you aren’t following Google’s pop-up guidelines – you could be severely damaging your rankings. In this next section of the checklist, I will show you how to ensure your site loads like lightning.

OUR ON-PAGE SEO PROCESS

Examples of on-page SEO include SEO Anomaly headings and subheadings, internal linking, and images and alt-text. These are all elements on the page that, when optimized, can help your website content rank higher on search engines—and drive more traffic. On-page SEO focuses on optimizing individual pages to improve search visibility and user experience.

Free SEO Checker

Think of it as if the user should read your content, see the image, and understand EXACTLY what you are trying to communicate. Unlike the old Google Analytics, GA4 is designed to track user experience and engagement much better. Most people underestimate the importance of user experience and engagement in SEO. NLP essentially allows Google to understand the meaning behind your content, not just the keywords and phrases.

On-page SEO

Using ALT tags on images improves site accessibility and is viewed positively by search engine crawlers. The part of SEO that involves optimizing a website’s content and source code is known as on-page SEO (as opposed to off-page SEO). In other words, on-page SEO is the work you put into revising and developing your webpages. Now that you know what it takes to keep your on-page SEO in tip-top shape, you’re ready to optimize your content! I’ve provided the information in this post in a quick-reference checklist below to help you get started optimizing your landing pages. Non-technical elements involve creating high-quality content, optimizing meta tags, and enhancing user engagement.

• The best all around plan features up to 150 Stealth AI articles and the full On-Page optimization suite.
• If your site loads slowly or haphazardly, it’s likely your visitors aren’t going to stick around — and Google knows that.
• While it’s vital that your pages get crawled and indexed in the first place, Google’s search algorithms prioritize websites that deliver quality user experiences.
• You get unlimited access to creative assets and can organize and use them however you like.
• Most importantly, a human editor should read the content and make quality edits at the end.

There are two types of links involved in on-page SEO—internal links and external links (also called backlinks). We shares some great intel on linking in this 10-step SEO audit, but here are the basics. Once you’ve optimized your pages for improved rankings, you’ll want to measure your success. Linking to other sites is not a ranking factor, but when you link, choosing high-quality sources can help establish your content as credible.

Download the free Google Quality Rater Tool and get the kinds of insights on your content that actually improve your rankings. In 2010 Google announced it would use website speed as an official ranking factor. Automated content optimisation uses AI tools to constantly analyse your SEO and content based on what’s ranking in the SERPs in real-time. Below are the 50+ page on page SEO ranking factors you need to pay the closest attention to in 2025. The information from keyword research can help you decide which keywords are worth pursuing and what you’ll need to include to cover them thoroughly.

Before making changes to your website, it’s important to understand the kind of searches you’re aiming for. The goal of SEO is to drive traffic by ranking on relevant search engine results pages. In SEO, the terms users type into the search bar when making queries are called keywords. The first step is to conduct keyword research to determine applicable keywords for your business. Structured Data markup is a form of metadata that helps search engines understand what the page is about. You can describe many types of content with structured data, such as articles, recipes, events, products, reviews, videos, etc.