What is SEO?

Search engines reward sites with lower bounce rates and longer dwell times, viewing them as more relevant to users. Google’s systems want to spot signals that show expertise, authority, and trustworthiness. There’s another reason why other prominent websites linking to your content matter – it shows trustworthiness. Technical SEO is the process of making sure a website can be easily crawled, indexed, rendered and understood by search engine crawlers. While SEO is just one single digital marketing tactic in the grand scheme of things, it’s still so important to include it in your overall digital marketing strategy. Digital marketing involves businesses using digital channels and technologies to promote a product, service, or brand and to ultimately achieve their marketing objectives.

Tip #2: Use the Right Content Type to Meet the Search Intent

Ensure clickable elements, like buttons and links, are properly spaced and easy to tap. Group related keywords together to target them effectively in your content and continuously refine your keyword strategy based on performance metrics. Becoming skilled at search engine optimization needs both technical expertise and soft skills.

The specter looming over most SEO-related conversations in 2025 is AI. When ChatGPT and other generative AI tools burst on the scene in late 2023, many predicted that the SEO Anomaly death of SEO was imminent. Search engines would wither away, with people turning to AI answer engines like Perplexity and Gemini to answer all their queries. Lucky for all the SEO pros out there, that prediction has not yet proved correct. Instead, nimble marketers have discovered how to employ AI to improve their SEO tactics.

How to do keyword research for SEO

An example of SEO is optimizing a website’s title tags and meta descriptions to include relevant keywords, which increases its likelihood of ranking for those search queries. Website security is a critical aspect of technical SEO, as it directly impacts user trust and search engine rankings. Implementing HTTPS encryption, regularly updating software and plugins, and implementing strong security measures can protect your website from malware, hacking attempts, and data breaches.

Resent Post

• Because a lot of your audience won’t read every word from the first to the last.
• That’s why it’s important to create a realistic plan and keep yourself (or your team) to it.
• Think about “how to make the post as relevant as possible”, not “how to stuff the post with keywords so that Google thinks it’s relevant”.
• As we’ve mentioned in the previous chapter, the title tag and meta description of a page is a good place to put your focus keyword.
• This requires more than just producing great content—it also means marketing that content to other reliable sources and using high-quality backlinks to help add more trust to your brand.

SEO is an essential marketing technique that is focused on bringing organic, non-paid traffic to your website by using high-quality content to get you to the top of search engine results pages. Understanding and matching search intent are the foundations of on-page SEO. Your content should be original, informative, and engaging while it answers specific questions from your target audience.